Project Role
Illustrate the camp's key visual and brand guidelines. Collaborate with other artists to meet deadlines and work with the camp committee to ensure the correctness of the graphic design needs for the camp.
Challenges
One of our challenges was working on a tight deadline. Some artists are not proficient with Adobe Illustrator, which must be considered when creating the camp's brand designs. Lastly, unforeseen problems with the print suppliers also caused last-minute revisions.
The key visual shows story panels of youth running towards the cross at the top of the mountain after pressing rewind on his cassette player to convey the camp's message. I used a flat pop retro style and a vibrant color palette to establish nostalgic and campy vibes in the poster. I also created a pattern from the rewind icon to maintain consistency with the theme.
To establish the campy vibes and excite the youth, I illustrated the camp's venue, a beach resort in Bataan. I also linked the story to one of Bataan's famous landmarks, Mt. Samat.
Brand Assets
Social Media Design
Merchandise Design
Camp Gallery
